In this research, the influence of tire tread compound on snow and braking performance was studied. First, the tire snow performance according to the viscoelastic properties of tire tread compound was investigated through through vehicle testing. Secondly the influence of tire tread compound on braking performance was studied by controlling viscoelastic properties and road surface temperature. Finally the relationship between tire snow and braking performances was identified. It was found that the glass transition temperature and elastic loss modulus of tire tread compound are strongly related with snow performance. As glass transition temperature and loss modulus decrease, acceleration time and stopping distance on the road covered with compacted snow decreases. In addition, the tire with higher decreasing rate in tan δ from 0°C to 20°C has higher increasing rate in stopping distance on dry road according to road surface temperature. It was concluded that the tire with shorter acceleration time and stopping distance on snowy road has a longer stopping distance tendency on dry road.