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29th Annual Business Meeting and Conference on Tire Science and Technology Doubletree Hotel Akron/Fairlawn: Akron, OH, USA Keynote Address Monday, September 20, 2010: 8:30 AM-9:00 AM Aspen Ballroom (Doubletree Hotel Akron/Fairlawn) 8:30 AM Tire Industry Opportunities and Challenges Seung Hwa Suh, Hankook Tire, South Korea