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29th Annual Business Meeting and Conference on Tire Science and Technology Doubletree Hotel Akron/Fairlawn: Akron, OH, USA
Monday, September 20, 2010: 7:20 PM
Conrad Ballroom (at Hilton) (Doubletree Hotel Akron/Fairlawn)
The turbulence of the past several years has been unprecedented in the modern era of the auto industry. Massive restructuring has dramatically lowered the break-even volume. However many challenges remain including an uncertain economy, exit of the boomers, tough new fuel economy requirements, accelerating global integration and a host of new technologies. The industry business model has been permanently altered as we accelerate into the future but the foundation for success is in place.
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