Tire Industry Challenges in Uncertain Times

Keynote Address - Tire Industry Challenges in Uncertain Times
Chuck Yurkovich – VP Global Technology
                         Cooper Tire & Rubber Company

Today’s tire industry faces unprecedented challenges related to raw materials supply and pricing, volatile economic conditions, government legislation and compliance standards, growing consumer demand for green products, the need for new technology, and an experienced but aging work force. How will the tire industry survive and thrive under this environment? These and many other questions will be addressed by Mr. Yurkovich as the industry attempts to find its way through these fast paced and uncertain times.